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Don’t Ask a Bot, Ask Your Father
Originally published on LinkedIn What prompt creation has taught me about my relationships As a customer marketer, I spend a lot of time thinking about where automation ends and where humans matter most. I work with AI constantly: to tell customer stories, assemble data, pressure-test ideas I'll present to my manager, draft strategy docs, and sharpen my thinking. It’s an extraordinary tool. Like many people in tech, I’ve learned how to ask AI excellent questions. But lately I
Jessica Day
Jan 124 min read


“By All Means, Replace Me.”
Why AI Is Giving Me Back What Matters Most Originally posted on LinkedIn “By all means, replace me.” That’s been the thought echoing in my head through all of these AI conversations at work and in my personal life. Everything AI is doing for me (drafting emails, writing customer invites, updating documents, rough drafting code, articulating value statements) are not the things that light me up. They’re not the things that truly align with who I am. Don’t get me wrong: I use A
Jessica Day
Oct 22, 20254 min read


Best Practices in Creating a Customer Interview Podcast
This post describes the best practices necessary to create a sincere and winning customer interview podcast.
Jessica Day
Jan 5, 20226 min read


Creating a Meaningful Customer Case Study
In B2B sales, case studies are the stories about your business. Telling stories is one of the most powerful ways to inspire and...
Jessica Day
Jun 3, 20215 min read


Getting Started with SEO
If you’re just getting started with SEO, these 10 tips offer guidance on how to structure site content and how to get link backs.
Jessica Day
Dec 29, 20204 min read


How to Create an Inspirational Customer Testimonial Video
If you're looking to learn how to create an inspirational customer testimonial video for the first time, follow these steps.
Jessica Day
Nov 3, 20204 min read
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