2026 Year of Dash Advocacy Event

In 2026, we brought our Dash AI power user audience to the Dropbox Studio to gather their feedback, social proof, and to thank them for their efforts. The goal was to create a user study deep dive, gather 5 pieces of social proof content to be used in upcoming campaigns and prove Champion satisfaction in a feedback survey. The user report was circulated company wide, we gathered 25 social proof assets, and 92% of advocates responded to the feedback survey ranking their experience 4.8/5 and sharing their experience without prompting as earned social media exposure.